Step into any pharmacy or supermarket aisle, and you are surrounded by hundreds of generic vitamin formulations promising instant energy, immunity, or stress relief. However, taking supplements without understanding your specific physiology often leads to expensive waste, or worse, adverse interactions with prescribed medication.

Magnesium is an essential cofactor in over 300 biochemical reactions in the human body, dictating everything from ATP cellular energy production and vascular tone to neurotransmitter balance and muscle recovery. Yet despite its importance, magnesium deficiency and sub-optimal cellular levels are remarkably common across New Zealand.