Every year, millions of people map out ambitious lifestyle changes, only to abandon them a few weeks later. Failure to follow through on long-term goals is rarely a lack of willpower. It is usually a failure to account for how the brain processes friction, threat, and dopamine output.

You cannot open a social media app today without seeing content about ADHD. While breaking down stigma around neurodiversity is a positive step, the casual use of the phrase; "everyone's a little bit ADHD", completely misses the mark. ADHD isn't a quirky personality trait or a funny habit of losing your keys.